Bank Audi is a pioneer and market leader in the cards and e-Payment solutions’ industry. The Bank boasts the most innovative and differentiated card products (credit, debit, prepaid, charge, installment, corporate, government and co-branded), as well as the latest electronic payment solutions, catering to individuals, public institutions and corporations.
Bank Audi is one of the first innovative banks to set up:
- Market Segmentation Strategies to answer all market needs
- e-Payment Solutions for merchants and public institutions
- Loyalty Programs
- Latest technological products and services
Market Segmentation Strategies to answer all market needs:
Bank Audi offers each customer the product that best reflects their behavior and lifestyle. The Bank is a market leader and pioneer in the cards and payment solutions business with a wide range of products and services, which consists of more than 50 payment cards tailored to satisfy specific requirements and lifestyles.
Under the “Enjoy the Card Collection
” banner, Bank Audi offers a large selection of diverse cards spread across the following categories:
- > Enjoy the Luxury
- > Enjoy the Classics
- > Enjoy the Convenience
- > Enjoy the Lifestyle
- > Enjoy the Colors
- > Enjoy the Occasions
- > Enjoy American Express
e-Payment Solutions for merchants and public institutions:
Bank Audi also offers merchants, public institutions and individual companies practical and convenient e-Payment solutions:
The POS payment solution is a on-site way to receive electronic payments from MasterCard, Visa and American Express cards.
The Bank’s online payment gateway is fully compliant with international standards of security systems including “Verified by Visa” and “MasterCard Secure Code” which have strong authentication technologies to protect all online transactions against fraud.
Audi GPRS Payment System:
The Bank offers its participant merchants’ network the new portable POS machine, a wireless payment solution based on GPRS technology which instantly accepts all kinds of payment cards.
The E-Ticket is a new electronic ticketing service that allows any MasterCard or VISA cardholder to instantly book movie tickets online, through the Bank Audi e-Payment Gateway.
For Public Institutions:
Bank Audi was the first bank to introduce a government card in Lebanon for Central Bank employees. The card provides a cost-effective way to automate salary payments to all employees, whether they have Bank Audi accounts or not.
The Bank also offers Internet Payment Gateways to many public institutions aimed at reducing operational expenses and the cost of handling cash.
For Individual Companies:
It is the ideal solution for companies who employ contractual staff, part-timers or seasonal workers. It’s also a cost-effective and flexible option providing companies with a safer and economical way for their unbanked employees to receive their pay.
Bank Audi cardholders can benefit from unique loyalty programs such as:
This program is based on a point accumulation system that allows cardholders to earn points whenever they use their card to pay for purchases, and then redeem them against exciting rewards they can choose from the “Audi Rewards” catalog. These rewards range from home appliances and electronics to a large variety of gifts that meet different needs and lifestyles.
“Kids Rewards” is the first loyalty program in Lebanon and the Arab world to target children exclusively whereby Bank Audi created 5 fictional characters. The heroes of “Kids Rewards” were an instant hit and children now associate them with Bank Audi and know that the Bank brings them fun and educational gifts. This program is a first for Bank Audi and is considered an innovation thanks to “Bibi the Penguin”, “Fifi the Cat”, “Ely the Elephant”, “Pico the Rhino” and “Gifi the Giraffe”.
The “Travel Rewards” program allows cardholders to travel with any airline, on any flight, at any time. Cardholders have the freedom to choose any airline all year long, even during holidays and peak season.
In addition to the following rewarding programs, they can enjoy:
Bank Audi and Middle East Airlines (MEA) have teamed up to present 4 co-branded cards that grant cardholders free Cedar Miles with every purchase on their Cedar Miles card. The miles can then be redeemed against free airline tickets, excess luggage allowance and ticket upgrades.
Every time cardholders shop with their “ABC” or “Loubnani” cards, they receive Cash Back amounts at selected merchants. They also enjoy this benefit when they use their “Blue from American Express” card for any purchase, anywhere in the world.
In partnership with Alfa and touch mobile phone operators, Bank Audi grants “Loubnani” cardholders the possibility to accumulate free airtime minutes with every purchase on their card thanks to the "احكي لبناني" program. This will reduce customers’ monthly mobile bills.
Latest technological products and services:
Bank Audi is one of the first banks in the region to introduce technology-based products and solutions namely contactless payment, e-Services, e-Commerce, etc.
Contactless Payment Technology: “Tap2Pay” Service
“Tap2Pay” by Bank Audi is the new NFC Mobile Payment Technology. It is a fast and innovative payment method with a revolutionary NFC (Near Field Communication) contactless payment technology through which Bank Audi clients can link their credit card to their Smartphone, watch or bracelet and start paying with them. It is the ideal payment tool for traditional, cash-only environments where speed is essential.
- “Tap2Pay” Contactless Cards Payment
- “Tap2Pay” NFC Mobile Payment
- “Tap2Pay” Tag Payment
- “Tap2Pay” Wearables:
The Bank has introduced a range of e-Services linked to its cards, offering cardholders an efficient tool to keep track of their card expenses and detect fraud.
Audi Card Artist
The Card Artist service allows customers to customize their Bank Audi prepaid and credit cards’ design and create a unique, distinctive card that reflects their personality and interests.
Mini Card Artist:
Mini Card Artist is a mini version of Audi Card Artist service, which is an online platform that allows customers to design and personalize their own prepaid cards, load them with the desired amount and use them for all kinds of purchases and transactions.
The e-Gallery is a first-of-its-kind banking showroom in Lebanon, set up as a museum at Bank Audi headquarters in Beirut, Lebanon, to showcase the future of payment trends. It will update visitors on how the payment system works, what the future payment trends are, and how they adapt to better suit people’s needs and lifestyles.