Financial Literacy
These initiatives come in line with the Bank’s CSR strategy which aspires to promote financial literacy through communication with specific stakeholders, and to empower future generations.
Activities
KidzMondo
Kidzmondo
Located at the Beirut Waterfront, KidzMondo is a replica of a real-life city which provided children between the ages of 2 to 14 with interactive and immersive vocational role play activities designed to be fun and pedagogical, based on the concept of “edutainment” or playful learning.
This city for kids is composed of the different industries that make up the private and public sectors of a real city. Through engaging in its micro-economy, children will learn the virtues of labour and financial independence. Children working in KidzMondo gained fiscal knowledge, learned how to exchange money for products or services. Guests circulated Kidlars, the city’s local currency, gained a sense of earning and saving.
Our impact in this micro world was all about raising awareness on financial literacy as part of a broader sustainability goal for Bank Audi. Our conviction that financial literacy starts at a young age and our commitment to KidzMondo since 2013 offered young children the opportunity to familiarise themselves with banking basics in a motivational environment until its unfortunate closure post the Beirut Port explosion.
This city for kids is composed of the different industries that make up the private and public sectors of a real city. Through engaging in its micro-economy, children will learn the virtues of labour and financial independence. Children working in KidzMondo gained fiscal knowledge, learned how to exchange money for products or services. Guests circulated Kidlars, the city’s local currency, gained a sense of earning and saving.
Our impact in this micro world was all about raising awareness on financial literacy as part of a broader sustainability goal for Bank Audi. Our conviction that financial literacy starts at a young age and our commitment to KidzMondo since 2013 offered young children the opportunity to familiarise themselves with banking basics in a motivational environment until its unfortunate closure post the Beirut Port explosion.
INJAZ
Innovation Camps
Innovation Camp in Saida
Bank Audi organised an innovation camp to fuel Springers’ creativity
and team spirit, hosted at its regional Saida premises, in partnership
with INJAZ Lebanon. Animated by mentors discussing innovation with
more than 70 attendees, the Business Model Canvas allowed Springers
to solve the challenge and create a product or service. They were thus
exposed to the Sustainable Development Goals (SDG), more particularly
to those Bank Audi is pledged towards. Each team chose an SDG to raise
a challenge and pitch to the jury.
A second innovation camp was held to create awareness on food waste. In partnership with INJAZ Lebanon and the Lebanese Food Bank (LFB), Springers and our employees’ children gathered in teams to find solutions for the most feasible business model. Each group was mentored and supported by LFB, INJAZand Bank Audi staff, with a focus on SDG1 – No Poverty and SDG2 – Zero Hunger.
A second innovation camp was held to create awareness on food waste. In partnership with INJAZ Lebanon and the Lebanese Food Bank (LFB), Springers and our employees’ children gathered in teams to find solutions for the most feasible business model. Each group was mentored and supported by LFB, INJAZand Bank Audi staff, with a focus on SDG1 – No Poverty and SDG2 – Zero Hunger.
Café El Hay
Bank Audi launched its first-ever homebased web series on 22 January
2019.
“Café El Hay” Web Series
The concept of the web series came in as a way of educating
clients on the usage of the Bank’s alternative delivery channels (ADCs).
Keeping this target in mind, Café El Hay was produced with the aim
of creating entertaining content through putting the usage of ADCs
into place. A Lebanese comedy-drama unfolding in a web series about
the bond between a group of friends who overcome obstacles together
thanks to their potential and to Bank Audi’s digital solutions. Each
episode featured one of the Bank’s digital solutions. A related tutorial,
delivered on social media by one of the series’ characters, guided viewers
through transactions done through the channel in question (Contact
Center, ITM, smart ATM, and Bank Audi Mobile App).
Café El Hay episodes were broadcast on Bank Audi’s social media platforms and every Sunday on various TV channels. The episodes generated a buzz, with a total of 6 million views across social media platforms. All related material to the series is available on cafeelhay.com
Café El Hay episodes were broadcast on Bank Audi’s social media platforms and every Sunday on various TV channels. The episodes generated a buzz, with a total of 6 million views across social media platforms. All related material to the series is available on cafeelhay.com
Global Money Week: Money Matters Matter.
Global Money Week 2018
As part of the Global Money Week 2019 – an internationally recognised
initiative by Child and Youth Finance International (CYFI) intended to
promote financial literacy and empower the next generation of financial
actors to be confident, responsible, and skilled economic citizens – Bank
Audi invited 11th grade students, for the fifth consecutive year, to spend
a day at its Head Office in Beirut between 26 and 30 March. During the
second week, between 1 and 5 April, this program was also implemented
in the South, North, Koura, and Central Bekaa in collaboration with the
Ministry of Education & Higher Education.
Spring Account
Spring Interschool Competition
Spring Interschool Competition
In yet another effort to promote financial literacy and spread knowledge
beyond classrooms, Bank Audi pursued “the Spring Interschool
Competition” it had initiated in 2018, in which 12 schools from the
Metn region had participated. Finalists from 650 students down to the
top three students from each school were selected to take part in the
full-day Grand Challenge at our headquarters in March 2019.
The three winning schools – Collège Mariste Champville, Beirut Evangelical School, and Collège des Saints Coeurs Ain Najm – were granted trophies in recognition of their participation.
The three winning schools – Collège Mariste Champville, Beirut Evangelical School, and Collège des Saints Coeurs Ain Najm – were granted trophies in recognition of their participation.
We are satisfied with the students’ enthusiasm and
dynamism demonstrated while partaking in this
enriching initiative which showcases our commitment
to develop young people’s potential through financial
literacy.
Mrs. Grace Eid
Head of Retail Banking
“Let’s Talk Money”
An Interactive Financial Literacy Quiz Launched in November 2017 for Young Adults Aged between 16 and 24 Years.
The quiz allows the youth to:
This financial literacy website features 6 different modules:
To date, 4,027 young adults participated in the game.
- Learn about personal finance
- Test their financial knowledge
- Receive an e-certificate and reward
This financial literacy website features 6 different modules:
- Introduction to Banking
- Spend vs Save
- Retail Products & Services
- Credit Cards
- Bank of the Future
- CSR
The disclosed information is relevant for the period ending 2020
