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In partnership with the Ministry of Interior and Municipalities, the
Lebanese Broadcasting Corporation International (LBCI), the Champs
Funds and the National Road Safety Council (NRSC), Bank Audi and
the United Nations Development Program (UNDP) – “Live Lebanon”
initiative announced the launch of the Moto Ambulance project during
a joint press conference in April 2019. With this project, the Directorate
General of the Lebanese Civil Defence aims at deploying medical staff
equipped with first-aid kits and motorcycles in cities where traffic is a
barrier to providing quick medical assistance. With the first few minutes
being critical for injured people, and a survival rate expectancy above
65%, these medical motorcycles will arrive before the ambulances and
provide quick aid to victims, thus increasing their chances of survival.
Mr. Samir Hanna, Chairman and Group CEO of Bank Audi, underlined
the Bank’s “immediate endorsement of the project” and the added
value brought by the collaboration of the Ministry of Interior and
Municipalities, the UNDP and LBCI. He also pointed to the importance
of such a collaboration between a public entity, an international
organisation, and the private sector to deliver sustainable solutions.
Bank Audi’s adoption of the Moto Ambulance project is an additional
testimony of the civic role it has always played, a heritage it is proud
to count among its many activities dedicated to social well-being and
community development.
General Raymond Khattar, General Director of the Lebanese Civil Defence,
seized the occasion to indicate that “the increase in the population and
in the number of cars has led to very heavy traffic citizens are suffering
from and which is preventing ambulances from arriving on time; this is
how the idea of using moto ambulances came up.” He added: “The
next phase will focus on increasing the number of motorcycles and of
trained staff, and deploying them in all Lebanese regions.”
Mrs. Celine Moyroud, UNDP Resident Representative, stated: “UNDP,
along with our Goodwill Ambassadors Mrs. Saada Al Assaad Fakhry and
Mr. Ghaleb Farha, is happy to support the Civil Defence paramedics and
to help them in their mission to save lives. I would also like to extend my
thanks to the Executive Secretary of the National Road Safety Council,
the Champs Fund, and North Assurance who participated in bringing
this project to life.”
We know that the first few minutes for people that
are injured are critical… Today, we are glad to
announce that their response time will greatly
improve, with the provision of moto ambulances
that will allow paramedics to reach their destination
in the fastest possible way.
Celine Moyroud
UNDP Resident Representative
A total fleet of 26 motorbikes was distributed across Beirut, Byblos,
Batroun, Tripoli, Hadath, Damour, Saida, Tyre, Aley, Zahleh and Baalbeck.
The deployment was accompanied by a major national awareness
campaign highlighting the role of paramedics and engaging citizens in
favour of the Civil Defence, through the support of the LBCI.
In the second phase of their depolyment, the bikes were complemented
with portable fire extinguishing backpacks carried by the bikers when
called for fire extinguishing missions.
This collaboration supports development, creates job opportunities,
and improves lives, all while helping meet Sustainable Development Goals,
namely SDG 11- Sustainable Cities and Communities and SDG 3- Good
Health and Wellbeing.
General Raymond Khattar confirms that over 500 emergency missions
interventions were successfully accomplished in 2019 and another 554
missions in 2020, thanks to moto ambulances.
Continuing to match our corporate charitable donations with a direct
human involvement through its corporate “Be a Hero for a Day” Program,
the Volunteer Program was further developed by organising departmental
and team building activities. The program encouraged employees to
engage and give back to the neediest, and raised their awareness on
important social, educational and environmental issues. In 2019, the “Be
a Hero for a Day” Program and its volunteers genuinely demonstrated
how we embrace a culture of high engagement and responsibility.
Such social investment programs have a significant impact on employees’
performance at work, and increase the feeling of fulfilment by committing
to these community outreach and volunteerism initiatives.
Serving lunch to the elderly of Les Filles de la Charité de St. Vincent de Paul
Spending Christmas with underprivileged elderly
Our Heroes in Times of Need
Our action started immediately after the Beirut Blast of 4 August, 2020, with volunteering efforts in response to the different calls for help by NGOs and other neighborhood organisations to clean debris, refit broken panels from windows and various construction jobs to help restore residences. Additionally, blood was donated in partnership with the Lebanese Red Cross, and food donations were chaneled through the Lebanese Food Bank. These, as well as fundraising, were carried out at the discretion of employees.
We also partnered with “Offre-Joie”, one of the major reconstruction NGOs acting on the ground, and contributed heavily in supporting the rehabilitation of destroyed residences in two poor districts, Quarantina and Gemayzeh.
Helping Reduce Poverty
Poverty reduction is an essential issue our government and development experts focus on and continue to grapple with the most effective means. Ending poverty and hunger in all its forms are the first of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.
The Office of the President of the Council of Ministers, in collaboration with the World Food Programme (WFP), the World Bank and GCNL, launched the National Poverty Targeting Program (NPTP), an ongoing social assistance program developed to support Lebanese families living beneath the extreme poverty line, based on transparent criteria that assess each household’s eligibility to receive assistance.
The program provides holistic support in 3 core areas: health, education, and food assistance. Now more than ever, there is a need to cover the largest number of the poorest families in Lebanon who cannot even secure their basic needs of food.
UNGC Lebanon launched a communication campaign with the aim to raise donations over 100 days in Q2 2020 through a special website created just to track donations for the NPTP.
To support this initiative, Bank Audi’s volunteers took the role of intermediaries between the GCNL and potential donors similar to a contact centre, receiving calls and providing needed information. Our volunteers invested some 300 hours manning the dedicated call center while Bank Audi matched each cent collected from the fundraising campaign.
The fundraising focuses on one element, which is the food assistance because it is considered an emergency measure to cater for the basic needs of most vulnerable families.
There is no limit to what you can give back to the community. That’s what Bank Audi believes, and that’s why it has been holding several donation campaigns for several years in a row now.
The disclosed information is relevant for the period ending 2020