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With domestic violence growing, especially during the COVID-19 lockdown, and more women reporting abuse, the Bank Audi family once again took a solid stand and joined the White Ribbon Campaign from November 25 until December 10, 2020 to support their main cause: “Men Against Violence”.
White ribbons were distributed across departments and branches for all employees to wear and support the pledge, that is to never take part in, approve or stay silent about violence against women.
In addition, daily articles were shared on the Bank Audi Community Facebook Group to raise awareness on violence, women empowerment and gender equality.
Two live sessions were also hosted on the Facebook Community Group. Mrs. Jumanah Zabaneh, UN Women Program Coordinator tackled masculinities, engaging men, justice and protection of women. Another session hosted Dr. Charlotte Karam, Director of the Center of Inclusive Business and Leadership for Women (CIBL.W) of the Olayan School of Business at AUB, who explained all about women leadership, the corporate ladder and how to help women reach this goal.
A global survey conducted by Ipsos found that 65% of men agree that women won’t achieve equality in their country without their support. Men who act as allies are evaluated more positively, and their stance against sexism, bias, harassment, and all manners of inappropriate behavior is celebrated as serious and legitimate effort.
During the activation period, employees were encouraged to:
Once again, Bank Audi confirms its leadership by being at the forefront of initiatives that help shield its Human Capital and spread awareness in society at large.
White ribbons were distributed across departments and branches for all employees to wear and support the pledge, that is to never take part in, approve or stay silent about violence against women.
In addition, daily articles were shared on the Bank Audi Community Facebook Group to raise awareness on violence, women empowerment and gender equality.
Two live sessions were also hosted on the Facebook Community Group. Mrs. Jumanah Zabaneh, UN Women Program Coordinator tackled masculinities, engaging men, justice and protection of women. Another session hosted Dr. Charlotte Karam, Director of the Center of Inclusive Business and Leadership for Women (CIBL.W) of the Olayan School of Business at AUB, who explained all about women leadership, the corporate ladder and how to help women reach this goal.
A global survey conducted by Ipsos found that 65% of men agree that women won’t achieve equality in their country without their support. Men who act as allies are evaluated more positively, and their stance against sexism, bias, harassment, and all manners of inappropriate behavior is celebrated as serious and legitimate effort.
During the activation period, employees were encouraged to:
- Wear the white ribbon provided.
- Make the promise to never commit, excuse or remain silent about violence against women.
- Spread the word and encourage their friends, colleagues and family to do the same.
- Make the case for why gender diversity is important. Men are an integral part of the gender-equity equation. Talk to them about how they can become advocates and allies for diversity. Men described various motivations for becoming advocates, including having a minority experience themselves; relationships with their wives, daughters, and mothers; having had female bosses, mentors, or colleagues; attending workshops on bias; and witnessing biases in action.
- Recognize and examine unconscious biases.
- Raise this topic at team meetings, workshops or similar venues.
Once again, Bank Audi confirms its leadership by being at the forefront of initiatives that help shield its Human Capital and spread awareness in society at large.
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