In line with the CSR strategy’s Economic Development pillar and Bank Audi’s commitment to spread financial literacy, the CSR Unit hosted on February 5, 2015, “Super Mommy”, a community that connects, educates and supports women of all ages and backgrounds, and inspires them to give back to their communities through mentorship, networking and volunteerism.
12 female social entrepreneurs, who are launching their own start-ups, were given financial, accounting and managerial guidance.
Mr. Bechara Nader, Head of SME & Kafalat, kicked off the workshop with a brainstorming session in order to identify areas of improvement in business practices. He, then, dove into book-keeping, balance sheets, identifying target markets, evaluating competitors’ practices, and spotting the competitive advantage.
The workshop ended with a tasty brunch where useful business-related tips were shared in a casual atmosphere.