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In line with its strategy aiming at targeting the youth through the internet and social media, Bank Audi launched the “Card Artist” portal, www.audicardartist.com , a new web-based application which allows customers to design their own personal payment card in a few simple steps. In this respect and during this festive season, a competition was organised on Facebook and on Bank Audi’s website, under the slogan “Design the best Gift Card and win 6,000$”. In just a few days, the “Card Artist” fan page on Facebook had 2,000 supporters…
Mrs. Randa Bdeir, Group Head of Electronic Banking and Card Services at Bank Audi sal - Audi Saradar Group, commented on this occasion: “With the Card Artist, all customers need this Christmas is a little imagination to turn their card into all that they like. It is now possible for them to design a personalised card featuring pictures of their children, favourite pet or car of their dreams,while getting a chance to win great prizes.”
To enter the competition, surfers just have to personalise their Christmas Gift Card and post it on the Audi Card Artist Facebook page. The card design with the most “likes” will be the lucky winner, out of 3 winning designswhich will allow their owners to win,on January 16, 2012, cash prizes varying from 1,000$ to 6,000$.
In addition to the competition, the game “Keep an eye on the balance” was created to entertain the publicwhile allowing the highest scorer to win an I-Phone 4S at end-December. This fun activity registered a total of 24,000 games in just a few days,which clearly proves that the game is enjoyable for the youth who are usually fond of digital games because they are entertaining and educational at the same time.
The “Card Artist” service allows users to:
Mrs. Randa Bdeir, Group Head of Electronic Banking and Card Services at Bank Audi sal - Audi Saradar Group, commented on this occasion: “With the Card Artist, all customers need this Christmas is a little imagination to turn their card into all that they like. It is now possible for them to design a personalised card featuring pictures of their children, favourite pet or car of their dreams,while getting a chance to win great prizes.”
To enter the competition, surfers just have to personalise their Christmas Gift Card and post it on the Audi Card Artist Facebook page. The card design with the most “likes” will be the lucky winner, out of 3 winning designswhich will allow their owners to win,on January 16, 2012, cash prizes varying from 1,000$ to 6,000$.
In addition to the competition, the game “Keep an eye on the balance” was created to entertain the publicwhile allowing the highest scorer to win an I-Phone 4S at end-December. This fun activity registered a total of 24,000 games in just a few days,which clearly proves that the game is enjoyable for the youth who are usually fond of digital games because they are entertaining and educational at the same time.
The “Card Artist” service allows users to:
- Redesign their existing prepaid or credit card.
- Buy a “Gift Card”, design it and offer it to their loved ones or employees.
- Apply for a new credit card and personalise its design.
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