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Mrs. Randa Bdeir, Head of Electronic Banking & Card Services at Bank Audi sal - Audi Saradar Group, demonstrating the new technologies adopted by the Bank to H.E. Mr. Tarek Mitri, Lebanese minister of Information.
Bank Audi has once again set itself as a leader in embracing new technologies and integrating them in the banking industry, as proven during the Bank’s participation in the Arabnet 2010 conference which was held at Habtoor Grand Hotel on March 25 and 26.
Arabnet was indeed the perfect occasion for Bank Audi to promote an innovative, interactive and unique technology through its card selection and designs.
Using the latest multi-touch technology system, an enhancement to touch screen technology which enables users to apply multiple finger gestures simultaneously onto the electronic visual display, the Bank gave Arabnet visitors the ability to design their own cards in a unique way, and to view cards in a distinctive manner thanks to augmented reality, which refers to a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. The audience was also able to view, compare, and explore the Bank’s card collection through Radio Frequency Identification (RFID) enabled technology which offered captivating experiences to all those who chose to take part in the Bank Audi journey.
"This new marketing tool, which is based on the latest technology, will give us a real competitive advantage on the market", said Randa Bdeir, Head of Electronic Banking & Card Services at Bank Audi sal - Audi Saradar Group.
Bank Audi’s presence at Arabnet 2010 consolidates its commitment to digital innovation by exploring the latest technologies and being the leader in that field, in view of always enriching its array of products and services.
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