Cookies Information
This website uses cookies to enhance site navigation, analyze site usage and assist in marketing efforts. Check our Cookie Policy for details.
Mrs. Randa Bdeir, Head of Group Cards and e-Payment Solutions at Bank Audi, was granted the “Loyalty Leader of the Year” award for the Middle East at the “Marketing Show – Middle East” that took place on October 28 -29, 2013 in “Madinat Jumeirah” complex – Dubai. The award comes in recognition of Bdeir’s achievements, support, innovation and development of loyalty programs in the banking and financial sector in the region.
The event was organised by Terrapin, a leading company in the field of conference organisation. It looks into the capacity of top brands from retail, telecommunications, financial services, travel and government institutions to create customer-centric services. Exploring the overlapping issues of loyalty, social media and the gathering, preservation and use of data, the conference gave participants the opportunity to exchange opinions and expertise.
The objective of the conference is to allocate awards to a number of companies and personalities in the Middle East which have realised remarkable achievements in the field of loyalty programs. The event also rewarded:
- The Best Social Media Strategy in Retail
- The Best Twitter Strategy
- The Best Facebook Strategy
The “Loyalty Leader of the Year” award was granted to Mrs. Bdeir who was the first banker to introduce loyalty programs in the Lebanese banking sector in 1994. Throughout the years, Bdeir has indeed proved to be a leader in the field, namely by materialising the concept of rewarding loyal customers with effective and innovative loyalty programs. Bdeir launched more than 5 loyalty programs based on customers’ behaviours, preferences and lifestyles. The latest program she launched was “Kids Rewards”, the first loyalty program which targets children and offers them educational and ludic games. It is worth mentioning that this program is unique not only in its innovative aspect, but also because it is personified by 5 fictional characters that were specially designed to build an interactive relationship between the Bank and the children who will feel that Bank Audi is the only bank which takes their needs into consideration. A strong believer in the importance of delivering quality services to secure customer satisfaction and loyalty, Bdeir also set up a 24/7 customer service dedicated to cards and e-payment solutions. This widely contributes to driving business growth for both parties and establishes a true partnership between the Bank and its customers.
YOU MIGHT BE INTERESTED IN
